If you have watched the Stanley Cup final between the Boston Bruins and the Chicago Blackhawks on Wednesday night, you probably noticed the new ad for Windows, the company focused that it is the only operating system that runs on any platform, your smartphone your all-in-one.
This 30-second AD called “Windows Everywhere” begins with a tile Metro style UI of Internet Explorer 10, which presents “the first web browser developed for touch” and lists all of the other features of Windows, such as Skype, SkyDrive, Xbox which are ultimately accessible easily and quickly from the splash screen Windows 8 . Using touch gestures to move from one “live tile” (or dynamic tile) from the home screen, the same interface appears first on a tablet surface, then a Lenovo desktop PC to display finally on a smartphone Nokia Lumia in Windows Phone. An advertising slogan comes close: “Windows: One Experience. On every device. For everything in your life “.
The idea that the “new” Windows experience is (almost) the same across devices “form” different is hardly a new concept, and considering the fact that Windows and its partners have gradually released new Windows Phone 8- smartphones, tablets, convertible laptops, hybrid and workstations since last October. Since the new OS X Mavericks for Apple devices and iOS 7 for iDevices were announced last week at the Apple Worldwide Developers Conference, and perhaps Microsoft just wants to remind consumers that Windows offers something different and more innovative than Apple.
Unlike Windows, Apple has decided to keep its desktop operating and different mobile systems even if it had the opportunity to present more unified as Windows 8 and Windows Phone 8 in the last WWDC interface. The Cupertino Company also has not introduced a portable tablet-computer hybrid or jump on the bandwagon of the touch screen to its range of computers and take advantage of the new features. Apple has announced an upgrade of the MacBook Air 13-inch and 15-inch including the addition of Intel Haswell processor, in addition to reveal a beautiful but not easily expandable Mac Pro.