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Windows Everywhere


If you have watched the Stanley Cup final between the Boston Bruins and the Chicago Blackhawks on Wednesday night, you probably noticed the new ad for Windows, the company focused that it is the only operating system that runs on any platform, your smartphone your all-in-one.

This 30-second AD called “Windows Everywhere” begins with a tile Metro style UI of Internet Explorer 10, which presents “the first web browser developed for touch” and lists all of the other features of Windows, such as Skype, SkyDrive, Xbox which are ultimately accessible easily and quickly from the splash screen Windows 8 . Using touch gestures to move from one “live tile” (or dynamic tile) from the home screen, the same interface appears first on a tablet surface, then a Lenovo desktop PC to display finally on a smartphone Nokia Lumia in Windows Phone. An advertising slogan comes close: “Windows: One Experience. On every device. For everything in your life “.

The idea that the “new” Windows experience is (almost) the same across devices “form” different is hardly a new concept, and considering the fact that Windows and its partners have gradually released new Windows Phone 8- smartphones, tablets, convertible laptops, hybrid and workstations since last October. Since the new OS X Mavericks for Apple devices and iOS 7 for iDevices were announced last week at the Apple Worldwide Developers Conference, and perhaps Microsoft just wants to remind consumers that Windows offers something different and more innovative than Apple.

Unlike Windows, Apple has decided to keep its desktop operating and different mobile systems even if it had the opportunity to present more unified as Windows 8 and Windows Phone 8 in the last WWDC interface. The Cupertino Company also has not introduced a portable tablet-computer hybrid or jump on the bandwagon of the touch screen to its range of computers and take advantage of the new features. Apple has announced an upgrade of the MacBook Air 13-inch and 15-inch including the addition of Intel Haswell processor, in addition to reveal a beautiful but not easily expandable Mac Pro.


Twitter quietly reveals its Analysis Tools


TheNextWeb reports that the giant social network-’Twitter’ launched its own in-app analytics platform, which is open to everyone. While many third party Twitter services skillfully maintain data tweets, retweets, and consort, you have to wonder why the social network has taken the trouble to make its foray into this sector and develop its own analysis service after seven years operation. The answer is obvious, it is a B2B business that the company could generate with brands that could be looking for a robust internal analysis service through Twitter.

Now anyone with a Twitter account can have free analysis tool interactions on Twitter, it is conceivable that the brands will also want to turn to this kind of tool. Available from URL ads.twitter.com , simply log into your account to be redirected to the dashboard of Twitter ads program.

twit analysis

Once done, click the “Analytics” tab in the navigation bar at the top of the page and click on “Activity Timeline” from the dropdown menu. You will see a bar graph showing the statements, followed by the unfollows, and above metrics on your recent tweets. It gives you a good view of what is happening on your profile, including statistics on the number of retweets, favorites, and answers each of your tweets received. While this is a “simple copy” of what is found on third-party systems, there is something that provides services in relation to competition. A special feature might interest you. In fact, you can check how many people clicked on the link embedded in a tweet. And the application will tell you if you had a particularly popular tweet that has done a lot better results compared to anything you’ve tweeted before.


In addition, if you return to the tab “Analytics” and click on “Followers” you will have a brief overview of what your followers like curve, based on interest, location and gender, while the growth of your followers is plotted on a linear graph. There are certainly many things to explore in this new tool – and free – and competitors should be somewhat worried about such a launch.